TBR Pile – Marketing Monday

Posted by on Mar 27, 2017 in Marketing | No Comments

People talk to authors about having your story stand out in the slush pile, but I’ve never seen anyone talk about what to do if you’re already published book is on a lot of TBR piles but never clicked over to ‘Currently Reading’. Let’s fix that now. This post will be geared towards authors, but […]

#ThankAnEditor Day — Sunday, February 5th, 2017!

Posted by on Feb 1, 2017 in Marketing, REUTS, Social Media | No Comments
#ThankAnEditor Day — Sunday, February 5th, 2017!

It’s one of my favorite days of the year. No, seriously. The day—the fifth of February (not to be confused with the fifth of November, also one of my favorite days; also not to be confused with Superbowl Sunday)—is special to me, and to those who edit for REUTS. One year ago, I dubbed February […]

I only have eyes for… book bloggers

Posted by on Jan 16, 2017 in Marketing | No Comments
I only have eyes for… book bloggers

What I’m saying is, I think you are pretty cool as a blogger. Anyways, I hope 2017 is treating everyone kindly. I thought it would be interesting to talk about what publishers look for in a book blogger’s blog. Please note, this isn’t to say you should have your site any certain way, or that […]

Marketing Monday – Promotion In Trying Times

Posted by on Dec 19, 2016 in Marketing | No Comments

I follow a lot of authors on twitter, and it’s never more than a few tweets before I see someone promoting a book. But that was before November. Now, I mostly see random bursts. I nearly have to go looking for someone promoting a book that is already out. And this is over a month […]

Marketing Monday | Get Out The Vote

Posted by on Nov 7, 2016 in Marketing | No Comments
Marketing Monday | Get Out The Vote

What can get out the vote efforts teach us about book marketing? If you are anything like me, you are going to be stuck thinking about this election until it’s over. Instead of stress watching the news, let’s aim that train of thought in a new way to see how it’s related to marketing. A […]

Marketing Monday | Bi, Buy, Bye

Posted by on Sep 26, 2016 in Marketing, Social Media | No Comments

Last week was Bi Week. It’s a time to raise bisexual awareness and impulsively buy books with bi protagonist. (That bit was just me? Worth it!) Anyways, if you were on twitter you might have seen some recent book events and they got me thinking. When we write a book the goal is to finish […]

The Good, The Bad, And The Publicity

Posted by on Jun 20, 2016 in Marketing | No Comments

“All publicity is good publicity.” I’m sure you’ve heard this. I feel like it’s a saying that’s completely saturated in American culture. And in some ways, this is true. Reviews are so important in the indie world because it’s a form of word of mouth. In other posts, I pointed out my own buying habits […]

Marketing Monday: Are You Re(market)able?

Posted by on May 30, 2016 in Marketing | No Comments

  Your marketing plans need to cause a reaction. If you are an author the desired goal is likely for someone to read your book. This topic was inspired by a reader request for a resource guide, and before this riveting read becomes too repetitive with it’s r’s let’s tackle the topic. The first question […]

Marketing Monday | Be The Meme

Posted by on May 23, 2016 in Marketing | No Comments

Last week, we talked about targeted marketing, this week let’s discuss if you are just making noise or actually hitting your mark. I said before that Tumblr is very anti-ad, and that resistance allows us to study why some ads aren’t cutting it. “The youth” is really aware of when you are trying to pander. […]

Marketing Monday – Know thyself, Market thyself

Posted by on May 16, 2016 in Marketing | No Comments

I’m back with a freshly brewed cup of Marketing Monday! Today, I want to talk about something that will help writers at all stages. When I started seriously writing I wondered why it seemed like no one was taking me as seriously as I was. Then I stopped and looked at my own buying and […]