Meet the Staff: Marketing Director, Cait Spivey

Posted by on Mar 30, 2016 in Marketing, REUTS | No Comments

The Rules of the Game: Introduce yourself, providing a little background on your role at REUTS and any other important tidbits. Hello, REUTies! Cait Spivey here. Many of you know me already as an editor for REUTS, and later, an author. I’m very excited now to be taking over the marketing department. When I first started authoring, […]

Marketing Monday: Inspired by Pitch Wars

Learning how to pitch yourself is one of the most IMPORTANT skills you can cultivate as a writer. I might even go as far as to say it’s THE most important skill. Whether you’re un-agented, agented, signed, unsigned, indie or traditionally published with an impressive backlist under your belt. Hell, whether or not you’re even […]

Marketing Monday: CONTENT. Do you even HAVE it, bro?

Disclaimer: Much like Tyrion Lannister, today’s Marketing Monday post will be short and very blunt. (Prepare to get kingslapped with knowledge, interwebs!) In today’s saturated online landscape, there is only ONE thing that will put you head and shoulders above your competition: Content. Seriously, you guys–clear, reliable, quality CONTENT. That’s it. That’s the secret. Continual product. Otherwise, […]

Marketing Monday: How to Take a Kick@$$ Do it Yourself Author Photo

Think THIS. NOT this. I feel like I’ve had this conversation with my PR/marketing clients (and myself) at least a million times: Me: “You need a new author photo.” Author: “Why? The one I’ve been using is a perfectly good photo of me.” Me: “Yes, it’s a great photo of you. But it’s a posed shot taken at […]

Marketing Monday: The Art of the Press Release

For those of you who aren’t familiar with the inner-workings of the publicity business, 90% of the time new authors are put in charge of writing their own press releases. Even if you do eventually end up reaching the level of success where you can hire someone to do it for you, it’s actually STILL […]

Marketing Monday: Tumblr Toward a Bigger Readership

Dear REUTS fans, Due to the epic and FABULOUS craziness that is Project REUTSway (and also Pitch Wars, which I am mentoring next month), I must admit that I completely lost track of this week’s original Marketing Monday post. (Feel free to mock me via all social media platforms. Seriously. I deserve it.) In lieu […]

Marketing Monday: Pin it to Win it

When it comes to online marketing, social media can best be described (IMO) using examples from the Wild West, circa the late 1890s: First there was the invention of Facebook, followed by the inevitable financial epiphany: “There’s gold in them thar hills!” which quickly spurred a sort of advertising Hail Mary (the football play, not the prayer), during […]

Marketing Monday: What’s in a Name?

If you agree with Juliet Capulet, that a rose by any other name would smell as sweet (or define a rose just as well), consider the following: Fake client #1: An author named Chester McGrubber writes an erotica novel called HORNY. He wants to market his book to women ages 35-50, because he feels that […]