Marketing Monday: Tumblr Toward a Bigger Readership

Dear REUTS fans, Due to the epic and FABULOUS craziness that is Project REUTSway (and also Pitch Wars, which I am mentoring next month), I must admit that I completely lost track of this week’s original Marketing Monday post. (Feel free to mock me via all social media platforms. Seriously. I deserve it.) In lieu […]

Marketing Monday: Pin it to Win it

When it comes to online marketing, social media can best be described (IMO) using examples from the Wild West, circa the late 1890s: First there was the invention of Facebook, followed by the inevitable financial epiphany: “There’s gold in them thar hills!” which quickly spurred a sort of advertising Hail Mary (the football play, not the prayer), during […]

Marketing Monday: What’s in a Name?

If you agree with Juliet Capulet, that a rose by any other name would smell as sweet (or define a rose just as well), consider the following: Fake client #1: An author named Chester McGrubber writes an erotica novel called HORNY. He wants to market his book to women ages 35-50, because he feels that […]

Exploring the Subgenres of Science Fiction

Posted by on Sep 13, 2013 in Publishing Advice, Series, Uncategorized | No Comments

Welcome to the daunting final installment of my subgenre series — the long-awaited behemoth, Science Fiction. Sci-fi is most often synonymous with spaceships, aliens, technology, robots, and to some, Star Trek or Star Wars. But there’s more to it than that. Just like Fantasy sports a whopping 31 subgenres, Science Fiction contains a plethora of […]

Investigating the Subgenres of Mystery

Posted by on Sep 6, 2013 in Publishing Advice, Series | No Comments

We’re only two posts away from completing our trek through literary subgenres. Excited? I am. I think my brain’s about to overload from all this information. This week, it’s Mystery’s turn. Mysteries are literary puzzles, challenging the reader to unravel the story and put all the pieces in place before the big reveal. They rely […]

The Terrifying Subgenres of Horror

Posted by on Aug 30, 2013 in Publishing Advice, Series | 2 Comments

Next up on our tour of literary genres is Horror. (Because of the plethora of subgenres Science Fiction features, I’ve decided to make it the finale of this series, so you’ll see it in about two more weeks.) A good Horror should unnerve, freak out and otherwise haunt you long after you finish it. Featuring […]

Distinguishing the Subgenres of General Fiction

Posted by on Aug 23, 2013 in Publishing Advice, Series | One Comment

I know I promised you the subgenres of Science Fiction this week, but unforeseen schedule constraints meant that I had to postpone it. Again. But don’t worry, that behemoth of a post will surface before this series is done. I promise. Today, though, we’re going to tackle what’s known as “uncategorized fiction” or “General Fiction.” […]

Falling in Love With the Subgenres of Romance

Posted by on Aug 16, 2013 in Publishing Advice, Series | No Comments

After the popularity of my post on the various subgenres of Fantasy, I decided it was unfair to leave authors of the other common genres in the dark. Categorizing your work is one of the most difficult parts of the process, and it’s easy to see why authors struggle. So if I can help by […]

Dark and Urban and Contemporary, Oh My! (Defining Fantasy Subgenres)

Posted by on Aug 13, 2013 in Publishing Advice, Series | No Comments

I remember, back in the day, (nothing makes you feel old like starting a sentence with “back in the day”) Fantasy and Sci-fi were commonly known by only two genre names– Fantasy and Sci-fi. OK, maybe that’s not 100% accurate. There were probably a few subgenres, but those only really mattered if you were inside […]