Marketing Monday: Tumblr Toward a Bigger Readership

Dear REUTS fans, Due to the epic and FABULOUS craziness that is Project REUTSway (and also Pitch Wars, which I am mentoring next month), I must admit that I completely lost track of this week’s original Marketing Monday post. (Feel free to mock me via all social media platforms. Seriously. I deserve it.) In lieu […]

Project REUTSway – Challenge #2: The Ugly Dead

Challenge #2 Theme: The Ugly Dead Dates: 11/10 – 11/16 Submission Deadline: 11/14 at 11:59pm EST Category: YA or NA only please, no MG or Adult Story Basis: Any “classic” fairy tale (Grimm Brothers, Hans Christen Andersen, Disney, etc.) Genre(s): Paranormal / Contemporary / Historical / Humor / Romance / Any combination thereof Theme of the […]

Marketing Monday: Pin it to Win it

When it comes to online marketing, social media can best be described (IMO) using examples from the Wild West, circa the late 1890s: First there was the invention of Facebook, followed by the inevitable financial epiphany: “There’s gold in them thar hills!” which quickly spurred a sort of advertising Hail Mary (the football play, not the prayer), during […]

Project REUTSway – Challenge #1: Bloody Ever After

Challenge #1 Theme: Bloody Ever After Dates: 11/3 – 11/9 Challenge #1 Submission Deadline: 11/7 at 11:59pm EST Plot Basis: Any classic fairy tale, as explained in the original Project REUTSway competition post Category: YA / NA Genre(s): Paranormal / Contemporary / Historical / Open Theme of the Week: Anything relating to Vampires, Revenants, Chupacabras, Cannibals […]

Marketing Monday: What’s in a Name?

If you agree with Juliet Capulet, that a rose by any other name would smell as sweet (or define a rose just as well), consider the following: Fake client #1: An author named Chester McGrubber writes an erotica novel called HORNY. He wants to market his book to women ages 35-50, because he feels that […]

Marketing Monday: Self-Marketing in the Time of Twitter

Posted by on Oct 21, 2013 in Social Media | 2 Comments

For methodical individuals with a deep-seated respect for classic methods of communication (i.e. most writers), joining Twitter for the first time can feel like walking into a Gatsby party in full swing. You might find yourself faced with a daunting cacophony of racy avatars and conflicting subject matter, desperately wondering… Where is the helpful—yet obnoxiously […]